Jeffrey Court news

Jeffrey Court Launches New Sustainably Conscious
Employee Appreciation Program Kicking off 30th Anniversary

The newly implemented Dream Room Scene Renovation Project transforms employee’s homes, using all-new products for upcoming Chapter launches to eliminate waste and capture stunning photography and video assets

Norco, Calif., February 24, 2021 — Jeffrey Court Inc. the industry leader in decorative tile and stone, announced today the creation of an employee perks program, creating a more sustainable method of capturing marketing assets while giving back to employees.

A collaboration between marketing and product design, the the Dream Room Scene Renovation Project came to life. With each new collection Jeffrey Court releases, room scenes are built out in studios for the creation of marketing assets customers see and use daily. After, photos and videos are captured sets are typically broken down and tossed out. This project results in a more sustainable use of products.

“ Our team works hard year-round to curate what our customers ultimately experience, and we wanted to show our appreciation by offering an opportunity to provide a lasting impression of these efforts in their own homes. We believe that our employees, who create Jeffrey Court, using our products in their own spaces speaks to the essence of the brand. Additionally, these useable spaces create a more sustainable opportunity to capture our marketing materials as we remove the material waste involved with studio shoots. Instead of tossing out the beautiful room scenes our products remain in the homes of our team, which is a winning decision.

– Scott Hassman, President

The Dream Room Scene Renovation Project allows in-home installations for Jeffrey Court employees who can then enjoy their newly renovated spaces for years to come, and as a bonus the waste that would have occurred in a studio setting is eliminated.

The program launches with Chapter 16 Park Place® in the home of Patty Garcia De Alba, with an all-new owner’s suite renovation. The design is created by the in-house product design team along with Garcia De Alba to create the room scenes.

“I love my new bathroom. Being able to see the products we work with every day in a real space is amazing…and even more exciting that I get to have them in my own bathroom. I have always loved our Chapter 16 collection and especially love the new Brooklyn Marquina color. It’s definitely turned my morning ritual into a spa experience.” – Patty Garcia De Alba, Jeffrey Court Staffer

An additional benefit of the program are the opportunities for candid feedback on installs that are used daily, to continuously provide quality products to customers and installation tips.

Jeffrey Court’s commitment to consistently delivering quality products is evident in the willingness to install products in the homes of staff members, and is key to the company’s longevity in the tile and stone industry.

Chapter 16, Park Place is available at all Jeffrey Court authorized dealers in the U.S. and Canada.

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